SpongeBob: Downtown Pensacola Crowd Yells ‘Chocolate’ Thanks To North Escambia Residents

November 14, 2017


A sizeable crowd gathered at the Palafox Pier in downtown Pensacola Monday evening with a single purpose — to yell “Chocolate!” repeatedly. As strange as it may sound, it was a social media experiment of sorts and a tribute to a SpongeBob Squarepants episode. And the brainchild of two North Escambia residents — Morgan Payne and Steven Gregory of Bratt.

Many say “Chocolate” is one the greatest SpongeBob episodes ever, as Patrick and SpongeBob go out selling chocolates door to door. One one house, the man just starts screaming “Chocolate” over and over.

“Well one day I was thinking it would be hilarious to just have a bunch of people meet in this public place and scream “‘Chocolates’ like in the SpongeBob episode, so I told my friend Steven Gregory about it and and he was all for it,” Payne said. “So we both planned it together. Honestly we thought it would be a joke and no one would ever show up but me and him and maybe a few of our friends.”

But they were surprised as their Facebook event page had over 500 people interested and 200 committed to attending. By Monday, the day of the event, over 1,300 people were following and almost 400 people had shared.

“When we got there, we were surprised that there were actually quite a bunch of people we had never even seen before there,” Payne said. “Everyone yelled so loud for about 15 minutes, then the rest of the time we sang songs from SpongeBob.”

Payne and Gregory are already planning to do a “flash mob” again — the exact details are still in the works.

“There were a lot of people who wanted to come but couldn’t because of work or sickness so we are definitely going to do something like this again,” she said.

A video and scenes from the event are below. Video and photos for NorthEscambia.com, click to enlarge.


One Response to “SpongeBob: Downtown Pensacola Crowd Yells ‘Chocolate’ Thanks To North Escambia Residents”

  1. anne 1of2 on November 14th, 2017 11:06 am

    Thanks to this couple for a simple idea that turned into a huge event that made so many smile. I could read these stories all day!

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